Facebook has a TikTok – that’s pretty Meta…

By Scoop
March 17, 2022 · less than 3 min read

They say keep your friends close and your enemies closer. Zuckerberg and co. are doing just that, amassing thousands of followers on Facebook’s official TikTok account.

Facebook goes Gen Z

If Facebook were a live, sentient being, it would be around 18 years old right now. So it makes sense that it would have a TikTok account. But in case you hadn’t noticed, Facebook isn’t a person. That hasn’t stopped its team setting up its own official account on the video-focused social network though – and hoarding more than 15 thousand followers since its set-up.

Some questions arose over how legit the account actually was. With no videos posted yet, and a bio linking the Facebook app on Google Play, it seemed half-baked at best. But the blue tick beats all, and it’s since been confirmed by Facebook that the account is real.

But… why?

It all seems a little conflated. Isn’t Facebook called Meta now? On Insta, for example, there’s no Facebook account – but there is one for Meta. It looks like a case of too many cooks in the ideas kitchen.

So, has the Gen Z ship sailed for Facebook? Getting on board with TikTok might be an attempt to claw back some of the younger generation, after recently recording its first-ever decline in daily active users. While TikTok reigns, only time will tell whether the original social platform – now a late teen in human years – is on its way out.

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