May 6, 2022 · less than 3 min read
In a move Meta will be keen not to repeat, its big gamble on joining the podcast race has come to an abrupt end.
Hear me out
There was a time when just about everyone – and every brand – you knew was starting a podcast. And why not? With all of us spending so much more time at home in the last couple of years, what else was there to do other than listen to people’s generic mumbles?
And those buzzing broadcasts gave Facebook, now Meta, an idea. Okay, the podcast market is already saturated, but what if – just what if – we also became a podcast streaming platform. In true buccaneering spirit, Facebook shot true and started broadcasting. One year in, and it’s already closing the door on a failed episode.
Pod days are over
But things are getting back to normal, and although the podcast-binge era will live fondly in our hearts, ‘ain’t nobody got time for that anymore. We’re all back in the rat race, preening our feathers at the gym and reveling in our social lives. Right?
According to Bloomberg, Facebook’s ill-fated podcast mission comes as Meta is taking the time to re-evaluate how its audience uses its services. So, while podcasts might not have been the winning ticket this time around, we look forward to Meta’s NFT-powered, podcast streaming metaverse platform in space. Or something like that.
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