Inside Elon Musk’s mind

By Scoop
May 5, 2022 · less than 3 min read

The enigmatic entrepreneur is anything but orthodox.

Hypermodern entrepreneurialism

When Musk’s first takeover overtures were rebuffed by Twitter, he did something few entrepreneurs would willingly do – he took to Twitter. He began poking fun at the social platform, its board, and what he planned to do once he took it over.

By his own admission, Musk doesn’t so much have a business plan as he does a strong instinct. And it’s this instinct that has allowed him to turn Tesla and various other projects into global successes. Instead of strategic, long-term planning synonymous with the likes of Bill Gates and Jeff Bezos, Elon has a habit of doing things on the fly.


Of course, it’s not just impulse that has successfully led him to bet on AI, electric cars, and space travel. He’s surrounded by a number of top minds who manage the wider circle, including close family members and former associates.

And while this approach has led him to get a lot of things right, this doesn’t mean he’s always been on the right side of the line. Allegations of widespread discrimination throughout Tesla’s production plants are costing Tesla millions of dollars, and Musk himself has been found guilty of violating labor laws. He also appears to be in an ongoing battle with some of Tesla’s workers over unionization efforts.

But from his accessibility to his decision making and clearly, his successes, it’s clear that Elon’s reputation of doing things differently has been well earned.

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