March 23, 2022 · less than 3 min read
Match Group, the dating app giant behind Tinder, Hinge and OkCupid, is looking to shake things up with a new platform, Stir, aimed exclusively at single parents.
Making time for romance
According to Match Group, the 20 million single parents in the US are a little underserved by the current dating app market. The always-on attitude of those without kids often leaves parents in the dust – it’s hard to find the time to swipe right when you’re responsible for another human, after all.
But there are already soooo many apps out there, you say. That’s true – and it feels like Match Group own most of them. But Stir, its latest offering, has a pretty unique twist that is likely to catch the attention of time-poor parents that are still looking for love.
The feature, called ‘Stir Time’, is a calendar-like match maker that helps two people align their schedules for a smooch. You can set your periods of availability – morning, afternoon and evening – for each day, and this will match you up with those that have similar schedules. Pretty neat, right?
How I met your mother
Along with the handy scheduling feature, Stir keeps things pretty similar to other dating apps. Your perfect night without the kids, guilty pleasures, pets – all the good stuff. It’s also another freemium app, where registration is free, with more premium features – like additional super-likes and seeing who’s swiped right on you – available for payers.
Match Group says that kid commitments shouldn’t be a dealbreaker when dating, and with Stir Time offering busy parents a fairer shot at the dating scene, perhaps this could be a way for many to finally find love online.
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