Apple’s ‘Peek Performance’ event

By Scoop
March 10, 2022 · less than 3 min read

Updates and upgrades aplenty at a colorful first event of the year for Apple

Forget the clocks going forward or flowers in bloom. When Apple starts plugging its new products, you know spring is here.

Tim Cook-ing up a storm

For its hour-long event, Apple’s CEO Tim Cook comfortably ambled around the stage in a cozy fleece, discussing the upcoming range of products and updates that we can expect from the tech giant.

The affordable iPhone SE rumbles on, now running with the a15 Bionic – the same chip that’s in the iPhone 13 – and 5G capability. The annual battery-life-improvement adage made a comeback, while the 13 is getting a makeover – two different shades of green will be made available, just in time for St. Paddy’s Day.

There’s also a “new, even more amazing iPad Air” for Apple fans to gawp at, featuring it’s new, all-powerful M1 chip. Rounding off the firm’s hardware showdown, the M1 Max chip is to make it’s first appearance in the newly announced Mac Studio, a computer that looks like a supersized Mac Mini.

Apple TV+ up to bat

Sports fans will have rejoiced at the new Apple TV+ offering. Cook kicked off the event by sharing that it will be hosting Friday night baseball, with two Major League games streamed exclusively each Friday. This comes along with other new film and TV content that the streaming platform will be showing – including Oscar-nommed Coda.

With new colors for iPhones and color-maxing 5K displays for the new Mac, it was a vibrant affair for Apple. But despite pulling all products for sale in Russia, there was no mention of the invasion of Ukraine – besides the CEO’s yellow watch strap and blue fleece; perhaps a subtle – if slightly undercooked – nod of solidarity.

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